You’ll usually fiind filters embedded in apps like Snapchat, Instagram. While filters allow you to change basic settings like color tone and exposure, photo presets let you fine tune images more effectively. Wondering what the difference between photo presets and photo filters is? Essentially, presets are more unique and customizable than standard filters. Once you’ve made custom preset filters, it’s easy to apply their effect to all of your images. Photo presets are designed to create a cohesive aesthetic across platforms and touchpoints.
The purpose of the preset is to save time, allowing you to instantly apply them with just one click or tap. Simply put, photo presets are made of editing setting combinations.